Colophon

Design by Marcos Gasc with Framer

Currently exploring new opportunities.

© 2025

made in brooklyn, ny

Colophon

Design by Marcos Gasc with Framer

Currently exploring new opportunities.

© 2025

made in brooklyn, ny

Colophon

Design by Marcos Gasc with Framer

Currently exploring new opportunities.

© 2025

made in brooklyn, ny

American Pool Association

Turning negative app reviews into design solutions.

My role

UX Designer

Product

Mobile

Timeline

1 month

Skills

User Experience Design

Visual Design

Interaction Design

Prototyping

User Research

User Testing

Team

Just me 🥲

The APA mobile app is used by all pool players who play in the nationwide league. The general consensus of the app's experience: it sucks. Not just from a design perspective. It struggles to provide the user basic information and forces them to cry tears of pain as they scour through each screen looking for what they need. An assumption was made that a overhaul on the design could not only alleviate user frustrations, but increase user retention, conversion, and ultimately revenue for the league.

Want to see more?

Curious about more of the UX decisions, Figma prototypes, or pain points we tackled?

Let's get in touch. I'd be happy to walk you through the details.

Want to see more?

Curious about more of the UX decisions, Figma prototypes, or pain points we tackled?

Let's get in touch. I'd be happy to walk you through the details.

Want to see more?

Curious about more of the UX decisions, Figma prototypes, or pain points we tackled?

Let's get in touch. I'd be happy to walk you through the details.

Next project

Lilo — Designing for dignity: Aging-in-place made easy.

SENIOR CARE

AGE-IN-PLACE

iOS